I've had the pleasure of working with some very talented film makers and producers over the last 12 years. Creating look books and designing pitches for film and television is so creatively satisfying. There are a few reasons why; the process always feels collaborative, I get to work with visually astute clients, pitching for projects is exciting, and when they get up, you feel like you contributed to that success.
Chris Kamen, a friend and fantastic producer, had spent the last few months tossing ideas around with me about how design could be more integrated in the film pre/production process. We both agreed that strong, consistent visual design is an important part of promoting and ultimately selling your film and that strong identity needs to be established early on. Chris is super passionate about self distribution and after having successfully experimented with this model, we thought it'd be great to create a simple and elegant website for his latest project Small is Beautiful.
The project already had a logo and the beginnings of a visual identity when I came on board. We decided to take advantage of some beautiful photography shot by Jeremy Beasely, the director, to enrich that identity and take it to the next level. The strategy for marketing the film is one of three stages, pre-launch, crowd funding campaign and sales, with one clear call to action per stage. As part of that strategy, the site needed to integrate the blog and a store for merchandise and pre-sales of the film. As well as the website, we created images for social media updates consistent with the look and feel of the brand.
We're currently in the pre-launch phase and as we get ready to launch the crowd funding campaign in the coming weeks, I'm excited about what's to come.
You can check out the trailer here.