Dream job: Custom title design for Moonrise Kingdom

Jessica Hische is a letterer, type designer and internet superstar. One of her projects that induces design envy in me and type nerds the world over, is her commission by Wes Anderson to design the titles and credits for Moonrise Kingdom.  

Jessica created 2 fonts, a display and text weight of the same typeface. The original designs were based on Ed Benguiat’s Edwardian Script but changed direction to a more hand cut look. The result is a beautiful script face with loads of character and charm, much like Anderson's films. 

On the process of working with Anderson so closely Jessica says: 

"Wes had his hand in every aspect of the visual process. I would get emails at 2 AM asking to make the R slightly smaller, or to make something else a little bit rounder. I didn’t expect that attention to detail." 

Jessica is working with Font Bureau to commercially release the font. I've searched high and low for more information about it's release but to no avail. Watch this space for a write-up of the font when it launches.

Designing for film and self distribution

I've had the pleasure of working with some very talented film makers and producers over the last 12 years. Creating look books and designing pitches for film and television is so creatively satisfying. There are a few reasons why; the process always feels collaborative, I get to work with visually astute clients, pitching for projects is exciting, and when they get up, you feel like you contributed to that success. 

Chris Kamen, a friend and fantastic producer, had spent the last few months tossing ideas around with me about how design could be more integrated in the film pre/production process. We both agreed that strong, consistent visual design is an important part of promoting and ultimately selling your film and that strong identity needs to be established early on. Chris is super passionate about self distribution and after having successfully experimented with this model, we thought it'd be great to create a simple and elegant website for his latest project Small is Beautiful. 

The project already had a logo and the beginnings of a visual identity when I came on board. We decided to take advantage of some beautiful photography shot by Jeremy Beasely, the director, to enrich that identity and take it to the next level. The strategy for marketing the film is one of three stages, pre-launch, crowd funding campaign and sales, with one clear call to action per stage. As part of that strategy, the site needed to integrate the blog and a store for merchandise and pre-sales of the film. As well as the website, we created images for social media updates consistent with the look and feel of the brand.

We're currently in the pre-launch phase and as we get ready to launch the crowd funding campaign in the coming weeks, I'm excited about what's to come.

You can check out the trailer here.

Small is Beautiful brand guidelines

Small is Beautiful brand guidelines